To build a brand from scratch that turns people's photos into keepsakes worth giving. It needed to feel emotional and premium without being twee, stand out in a crowded gifting market and connect with Gen Z and young millennials on social first.

The design

• A timeless identity: a deep red and cream palette with an elegant serif wordmark, giving the brand a nostalgic, heirloom feel that still looks modern online.

• Packaging made for gifting: [card box / tuck box details, e.g. foil logo, rigid box, unboxing moment] designed so the gift feels special before it's even opened.

• A product family: the identity stretches from custom playing cards to the Mimies Digital Film Camera, with its signature red pebbled finish, so every product reads as one brand.

• Built for social: a visual system designed to work in scroll-stopping content, launches and limited-edition drops on TikTok and Instagram.

The results

• Customers in three markets: sold across the UK, US and Australia/New Zealand.

• Limited-edition drops: colourways of the camera launched as limited-edition releases.

• [Optional] Peak sales: $100K+ months during peak gifting seasons.